There’s no doubt that dogs are affectionate creatures. And they have numerous ways of showing it. One of these ways is by licking their owners. You may enjoy it when your furry friend comes up and gives you a big ol’ pooch smooch. But why do dogs lick you? In a poll* of dog owners, IAMS™ found a large majority (75%) believe dogs lick people to offer signs of friendliness. That’s definitely a correct assumption. Let’s dive a bit deeper for a better understanding.
Licking has been a social behaviour among dogs since the days of the great-great-great granddaddy wolf. 'It’s a standard canine greeting to lick others around the face,” agrees James Serpell, B.S., Ph.D., Professor of Humane Ethics & Animal Welfare at the University of Pennsylvania School of Veterinary Medicine. “Junior members of the pack will run around and lick the mouths of more senior members.” But is that all that there is to dog licking behaviour? Or are there more reasons why dogs lick people? Let’s find out!
Here are a few reasons that can explain why dogs like to lick.
For dogs, licking is equivalent to kissing or showing affection. You may have noticed female dogs licking their puppies which is a behaviour that is intended to show affection. And your dog considers you part of their pack, so they show you affection the same way their kind does - by licking.

Dogs are oral creatures and gather a lot of information about their surroundings through taste and smell. Maybe you’re salty after a sweaty run. Maybe you’ve got barbecue sauce on your face. “Dogs can smell a lot better than we can,” says Dr. Jo Gale, BVetMed CertLAS MRCVS, Senior Manager, Global Science Advocacy at Waltham Petcare Science Institute, “so they find a lot more things interesting to lick than we can.” This is despite the fact that dogs only have about 1,700 taste buds compared to around 9,000 in humans.
Have you been too busy with work lately? Or has anything kept you inattentive toward your pooch? If so, it’s probably one of the reasons why your dog is licking you. It is also possible that your dog just got too bored and wants you to play with them, which is why they’re suddenly licking you.
That’s true. Much like humans, dogs can also suffer from obsessive-compulsive disorder, which can be concerning. It is often triggered due to stress and anxiety and makes the dogs suddenly begin licking. You will need to visit your vet if you suspect this to be the case.
Unlike humans, no other animals have knowledge about or access to proper healthcare. So, when they get injured, their first instinct is to lick their wounds. This helps them numb the pain to a certain extent, and also clean the wound. Thus, when your dog sees a wound on you, their natural instincts kick in and they try to help you by licking the wound, thinking it will clean the wound and lower the pain.

In fact, in ancient Greece, dogs at the shrine of Asclepius were trained to lick patients. In the Middle Ages, Saint Roch was said to have been cured of a plague of sores through his dog’s licking. The French even have a saying, “langue de chien, langue de médecin,” which translates to, “a dog’s tongue, a doctor’s tongue.”
Don’t cancel your health insurance just yet. While a dog’s saliva does have some possible bactericidal properties against some types of bacteria, it can put you at risk of exposure to others. Too much licking can also reopen the wound and cause further infection. With modern medicine, you’re much better off hitting the first-aid kit. And that myth about dogs’ mouths being cleaner than humans’? Not true — both contain over 600 types of bacteria.
While an occasional canine kiss is “aww”-inducing, some dogs can overdo it to the point of annoyance. When this happens, the best thing to do is “completely ignore it and give no attention,” suggests Dr. Jo Gale. “When they stop, provide them with attention.” This acts as a form of positive reinforcement. Over time your dog will learn to scale back on the smooches. Another thing you can try is training them to cut back on the licking. Remember to use positive reinforcement in this case too - reward them with treats or toys when they display good behavior.
Yes, but not always. For dogs, licking is also a way to explore and understand the world and the beings around them. Sometimes it can also be an indication of their OCD.
Your dog may be licking you because of either of these reasons - to show affection, to seek your attention, because they like how you taste, or because they are feeling stressed or anxious.
If a dog keeps licking constantly, it may be because they are feeling anxious or stressed. Sometimes these feelings also trigger OCD in dogs, which can make them lick obsessively. They may also do it when they are bored and want your attention.
Sometimes, dogs choose to show dominance via licking. They may do this with either other dogs of the pack or with humans. Dog licking may indicate dominance especially when the licks are uninvited, and the dog begins showing dominant behaviour. This can include not obeying commands and acting in a demanding way.
A dog’s licking may indicate several things. They are either showing affection or are just bored and need your attention. They may also lick you if they think you taste good or interesting.
Many factors influence the overall health of your dog’s skin and coat: His diet and grooming schedule, the presence of parasites and seasonal changes can all play a role. Whether your dog is prone to skin issues or you want to ensure your pup’s health for years to come, you’ll need to keep a few key things in mind.
Regular veterinary checkups will ensure that your dog is disease- and parasite-free. Flea-bite allergy and external parasites, such as mange, are primary causes of hair loss and skin problems.
In addition to scheduling checkups, check your dog’s hair and skin at least once a week for signs of fleas (flea dirt or bites), mange or other skin conditions, and hair loss.
If your dog’s skin seems thick or scaly or lacks elasticity, or if you notice hair loss, these signs might indicate a nutritional deficiency. Check with your veterinarian, and try feeding him a premium food. It will usually take between six and eight weeks after a diet change to see results. If your pet continues to scratch and chew his skin, consult a veterinarian.
When looking for a dog food that will promote good skin and coat health, keep the following in mind:
What's the best thing you can do for your dog’s skin and coat health? Feed a high-quality food packed with protein, such as IAMS™ ProActive Health™ Adult MiniChunks. Dogs are best fed as carnivores: They need protein and thrive on diets rich in animal-based protein sources. Additionally, their hair is actually 95% protein! Although coat growth varies by breed, the combined growth of all the hair can add up to 100 feet per day in some dogs. This means that nearly 30% of the animal’s daily protein requirement is used just for coat growth during some seasons.
Premium pet foods are carefully formulated to be complete and balanced, which means the food includes all of the nutrients your pet needs. Ingredients in premium foods are highly digestible so your dog's body uses the nutrients efficiently. Less costly foods might contain lower-quality proteins. Though a bag of premium food may cost a bit more than other brands, you might be able to feed less, which minimizes the cost difference.
It’s easy to spot a healthy-looking dog: He has a gleam in his eye, a bounce in his step and a glossy, healthy coat. That glow is a reflection of your dog’s overall health and a good gauge of what’s going on inside and outside.
Regular grooming helps take care of the “outside” by removing loose hair, dirt and mats, and distributing skin oils. Grooming lets you check your pet closely, catching any skin problems early. Plus, your dog will love the attention!
As dogs age, their skin might become more sensitive. Select a mild dog shampoo for your older dog. Shampoos made from coconut or palm oils are the mildest. Unusual or “doggy” odors can signal disease, so if odors persist, contact your veterinarian. Do not use human shampoos because they are often too harsh for a dog’s skin.
When bathing your dog, be sure to rinse him thoroughly. Residue left on the skin can be irritating. You might want to follow the shampoo with a hair conditioner to control static electricity and add extra body or sheen.
During the summer, pay close attention to your dog’s skin and coat. Many dogs shed a winter coat and others face flea problems, so it’s a good time to evaluate your dog’s skin and coat condition to nip any problems in the bud.
Attention to your dog's coat and skin from the inside out will produce a healthy, lively dog that is a joy to look at — and a pleasure to live with — every day!

