Keeping your puppy’s skin and coat healthy is as easy as 1-2-omega-3. Feeding studies have shown that dogs thrive on high-quality animal proteins from chicken, fish, lamb and eggs. IAMS™ ProActive Health™ Smart Puppy Original and other IAMS formulas are made with these highly digestible proteins, which promote excellent skin and coat condition and enhance your dog’s overall health and well-being. When your dog’s coat looks good, the rest of his body will likely be well nourished, too.
Learn more about two important nutrients that can maintain your puppy’s skin and coat health.
Fat plays a key role in keeping your puppy’s skin and coat in top condition. Fat not only provides energy, but it’s also a source of essential fatty acids that are necessary for the skin’s healthy structure. Fatty acids in the diet keep the skin moist and supple. They also contribute to a thick, lustrous and healthy coat. The lack of or imbalance of fatty acids can cause dry, scaly skin and brittle hair. A diet with vitamin-rich fish oils is vital to your puppy’s coat health and appearance.
Although there are many kinds of fatty acids, a few are important to coat health and appearance:
An appropriate balance of omega-6 and omega-3 fatty acids helps maintain your dog’s healthy skin and coat. An optimal range of omega-6 to omega-3 fatty-acid ratios is between 5:1 and 10:1 to enhance skin and coat quality and help nutritionally manage skin and coat conditions.
DHA (docosahexaenoic acid) is a key nutrient found naturally in breast milk and is important for a baby’s neural development. And just like a baby, a puppy’s ability to learn depends on healthy brain development.
At 6 weeks, a puppy's brain mass is approximately 70% developed. At this stage and in the months ahead, feeding your puppy a diet rich in DHA can help support neural development. Premium puppy foods such as IAMS™ ProActive Health™ Smart Puppy provide DHA in their formulas.

The Association of American Feed Control Officials (AAFCO) was formed in 1909 to establish a framework for uniform regulation of the feed industry. Although not a government agency, AAFCO operates within the guidelines of federal and state legislation including laws administered by the Food and Drug Administration (FDA) and the U.S. Department of Agriculture (USDA).
AAFCO establishes standards or models for regulations aimed at ensuring that manufacturers provide clear, accurate, and consistent information about animal feed, including pet food.
Every year AAFCO issues an official publication called the AAFCO Manual. This manual, in addition to listing ingredient definitions and feed terms, addresses labeling issues such as label format, ingredient lists, nutrition claims, and guaranteed analysis.
These model regulations are different than laws. However a large number of state governments have adopted AAFCO pet food model regulations into state law.
The “AAFCO statement of nutritional adequacy or purpose,” also called a “nutrition claim” or “complete and balanced statement,” identifies which life stage and/or lifestyle the product has been approved for. Under AAFCO regulations, this statement must be substantiated by the manufacturer.
AAFCO recognizes three methods for substantiating the claim:
AAFCO has outlined very specific protocols, or guidelines, for conducting feeding tests. The protocols specify test criteria including such things as:
Each life stage has its own protocol. Life stages are the same for both dogs and cats and are defined as:
A pet food with an 'All Life Stages' claim can be used from weaning through adulthood. This claim is considered an unqualified (absolute) representation of nutritional adequacy. If substantiated through feeding trials, the protocol for gestation/lactation and growth must be performed sequentially, using the same group of animals.
AAFCO regulations state that specific wording must be used when a diet is intended for special nutritional or dietary needs that require the involvement of a veterinarian for diagnosis, management, and follow-up.
Understanding the AAFCO statements for nutritional adequacy can help customers choose a high-quality diet that provides complete and balanced nutrition for the appropriate life stage of their dog or cat.