Many factors influence the overall health of your dog’s skin and coat: His diet and grooming schedule, the presence of parasites and seasonal changes can all play a role. Whether your dog is prone to skin issues or you want to ensure your pup’s health for years to come, you’ll need to keep a few key things in mind.
Regular veterinary checkups will ensure that your dog is disease- and parasite-free. Flea-bite allergy and external parasites, such as mange, are primary causes of hair loss and skin problems.
In addition to scheduling checkups, check your dog’s hair and skin at least once a week for signs of fleas (flea dirt or bites), mange or other skin conditions, and hair loss.
If your dog’s skin seems thick or scaly or lacks elasticity, or if you notice hair loss, these signs might indicate a nutritional deficiency. Check with your veterinarian, and try feeding him a premium food. It will usually take between six and eight weeks after a diet change to see results. If your pet continues to scratch and chew his skin, consult a veterinarian.
When looking for a dog food that will promote good skin and coat health, keep the following in mind:
What's the best thing you can do for your dog’s skin and coat health? Feed a high-quality food packed with protein, such as IAMS™ ProActive Health™ Adult MiniChunks. Dogs are best fed as carnivores: They need protein and thrive on diets rich in animal-based protein sources. Additionally, their hair is actually 95% protein! Although coat growth varies by breed, the combined growth of all the hair can add up to 100 feet per day in some dogs. This means that nearly 30% of the animal’s daily protein requirement is used just for coat growth during some seasons.
Premium pet foods are carefully formulated to be complete and balanced, which means the food includes all of the nutrients your pet needs. Ingredients in premium foods are highly digestible so your dog's body uses the nutrients efficiently. Less costly foods might contain lower-quality proteins. Though a bag of premium food may cost a bit more than other brands, you might be able to feed less, which minimizes the cost difference.
It’s easy to spot a healthy-looking dog: He has a gleam in his eye, a bounce in his step and a glossy, healthy coat. That glow is a reflection of your dog’s overall health and a good gauge of what’s going on inside and outside.
Regular grooming helps take care of the “outside” by removing loose hair, dirt and mats, and distributing skin oils. Grooming lets you check your pet closely, catching any skin problems early. Plus, your dog will love the attention!
As dogs age, their skin might become more sensitive. Select a mild dog shampoo for your older dog. Shampoos made from coconut or palm oils are the mildest. Unusual or “doggy” odors can signal disease, so if odors persist, contact your veterinarian. Do not use human shampoos because they are often too harsh for a dog’s skin.
When bathing your dog, be sure to rinse him thoroughly. Residue left on the skin can be irritating. You might want to follow the shampoo with a hair conditioner to control static electricity and add extra body or sheen.
During the summer, pay close attention to your dog’s skin and coat. Many dogs shed a winter coat and others face flea problems, so it’s a good time to evaluate your dog’s skin and coat condition to nip any problems in the bud.
Attention to your dog's coat and skin from the inside out will produce a healthy, lively dog that is a joy to look at — and a pleasure to live with — every day!


Adrena Wilhelm from Canine Companions for Independence shows you how you can teach your dog to speak and be quiet on command. She also provides effective techniques for teaching your dog to not bark when the doorbell rings and when other dogs are near.
Hi. I'm Adrena Wilhelm from Canine Companions for Independence on behalf of IAMS. Today, we're going to learn how to teach your dog to stop barking. It may sound nonsensical. But to stop your dog from barking, first, teach him to bark on command. Give your dog the command to speak. Have someone immediately make a noise, such as knocking on the door that is sure to make your dog bark. Let him bark two or three times. Then, stick a tasty treat in front of his nose. When he stops barking to sniff the treat, praise him and give him the treat. Repeat until he starts barking as soon as you say speak. Once your dog can reliably bark on command, move on to the quiet command. Teach your dog that barking is OK until told to be quiet. Simultaneously, hold a treat in front of your dog's nose. Most dogs get quiet immediately because they can't sniff and lick the treat while barking at the same time. Praise your dog continuously during his quiet time with petting and words of encouragement. When your dog makes a mistake and barks, and he will, reprimand him immediately. Never strike your dog, but do something that will catch his attention, such as clapping loudly. As soon as your dog stops barking, you must instantly reward him. If you're still having trouble, then you may need to spend some time working with your dog on specific barking situations. Here are a few of the more common ones. If your dog is in his crate or confined to a room behind a baby gate or other barrier, he may bark because he wants to be with you. But if that's not always possible, then you'll need to train him to stay quiet. Next time, he's barking uncontrollably in his more confined space, try this. Start by turning your back and ignoring him. Whenever he stops barking, turn and praise him. Give him a treat and make a game of it. As he catches on that being quiet gets him a treat, lengthen the amount of time that he must remain quiet before being rewarded. Dogs that are afraid of other dogs will often bark at them. Have a friend with a dog stand out of sight far enough away that you know your dog won't bark at the other dog. As soon as the friend and dog come into view, start feeding your dog lots of treats. Keep feeding treats until the friend and dog are out of sight. Ask your friend and her dog to gradually walk closer. Don't try to progress too quickly. It may take days or weeks before your dog can pay attention to you and the treats without barking at the other dog. When the doorbell rings, your dog alerts you to the presence of an intruder by barking wildly. Once you've taught your dog the quiet command in a calm environment, practice in increasingly distracting situations. Teach your dog to react to the doorbell by going to a special place and laying quietly while the intruder comes into the house. Start by tossing a treat on his mat and telling him go to your place. Have him go to his place before you give him the treat. When he's reliably going to his mat to earn a treat, up the ante by opening the door while he's on his mat. If he gets up, close the door immediately. Repeat until he stays on the mat while the door is open. Then, increase the difficulty by having someone ring the doorbell while your dog is on his mat. Reward him if he stays in his place. Try these techniques to stop your dog from barking. All of them can be successful, but don't expect miracles overnight. The longer your dog has been practicing the barking behavior, the longer it will take for him to change his ways. Let's recap. First, teach your dog to speak or bark on command. Once he has that down, teach him to be quiet on command. Use treats and praise to help get the desired outcome. And lastly, be patient and consistent in training. Don't expect overnight changes. I'm Adrena Wilhelm on behalf of IAMS. To join the IAMS community for more information and offers, check out the website.