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How Nutrition Can Help Manage Your Cat’s Hairballs
How Nutrition Can Help Manage Your Cat’s Hairballs

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How Nutrition Can Help Manage Your Cat’s Hairballs

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Why Make a Hairball Management Formula?

  • Most cats are susceptible to hairballs due to continual ingestion of hair during regular self-grooming.
  • Cat owners have told us that hairballs are one of their top concerns.
  • According to IAMS™ consumer research, a number of cat owners and their cats have found hairball treatments to be an unpleasant experience.

 

How Were the IAMS Hairball Formulas Developed?

IAMS nutritionists were looking for a way to control hairball formation while maintaining optimal feline health and well-being. They evaluated risk factors for hairball formation in cats fed diets that varied in fiber source and content.

  • 98 cats were studied.
  • Nine groups were fed test diets and three were fed control diets.
  • The test-feeding period was six to seven weeks, following a five-week control-feeding period.
  • Total cat-days of testing = 9,968.

 

Researchers found that feeding diets that contained a blend of beet pulp and cellulose was more effective at moving hair through the digestive tract, compared with the same diets containing beet pulp as the only fiber source.

  • There was an 80% to 100% increase in fecal hair excretion with beet pulp/cellulose-blend diets, compared with the beet-pulp-only diet.
  • By promoting the passage of hair ingested by the cat during normal self-grooming, an important risk factor for hairball formation is minimized.
  • Hairballs were not evident in cats fed the beet pulp/cellulose-blend diets.

 

How Do IAMS Hairball Formulas Work?

  • The fiber system (blend of beet pulp/cellulose) gently moves hair through the gastrointestinal tract while maintaining healthy digestion.
    • Beet pulp, a moderately fermentable fiber, promotes optimal intestinal health.
    • Cellulose helps to enhance the passage of ingested hair.
  • An optimal fatty acid ratio enhances skin and coat health, which decreases the likelihood of excessive shedding, a factor related to hairball formation.

 

How Do IAMS Hairball Formulas Compare with Other IAMS Cat Food Formulas?

IAMS hairball formulas provide high-quality nutrition and taste, like our other adult formulas, with the added benefit of reducing the risk of hairballs.

  • High-quality nutrition for adult cats
    • Optimal protein and fat levels
    • Higher fiber content due to added cellulose
    • Excellent stool quality, skin and coat condition, and taurine status
  • Great taste
    • Similar acceptability and palatability test results as other IAMS adult formulas

  • Kitten Basics: Enriched Environments
    Kitten Basics: Enriched Environments

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    Kitten Environment

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    While keeping kittens indoors has significant benefits, protecting them from a large number of dangers, it does require you to pay attention to the provision of enrichment opportunities. While kittens spend a great deal of their time sleeping, their periods of wakefulness can and should be used to stimulate psychological and physical activity. The natural predatory/play behavior of kittens is usually easy to stimulate with interactive toys, such as feathers on a string or flicking a laser dot along the floor and walls. One way to defeat the “nighttime crazies” is to have a pet owner engage in active, vigorous play before feeding your kitten at bedtime. This mimics the natural hunting-feeding-grooming-sleeping sequence of cats.

    Kittens also can be trained. They will respond quite favorably to clicker training using a high-quality food treat as reinforcement. As with dogs, training sequences can be used to ensure that kittens are getting adequate physical and mental exercise. Many cats also benefit from social activity with other cats, especially if they were introduced to other cats early in life. Cats put a premium on managing space, so it is important that multiple-cat homes offer a variety of places to hide, sleep, and observe, using both the horizontal and vertical dimensions.

    A greater challenge is providing enrichment opportunities for dogs and cats when a person or another pet is not present to interact with them. Kittens and cats will spend a great deal of time watching out windows, especially if there is a bird feeder or butterfly garden within view, so make sure to keep at least one window blind open—especially if it looks out to an area with frequent movement and activity.

    Providing your kitten with enrichment opportunities helps to prevent stress and the development of abnormal behaviors. These abnormal behaviors, in turn, put a strain on the pet owner and can play a key role in eventual relinquishment. Enrichment also provides a context for physical and psychological exercise that supports the overall well-being of your kitten.

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