Chicken is a key ingredient in IAMS™ cat food. Its protein can help maintain healthy muscle structure, and it naturally provides each of the amino acids essential to carnivorous animals. And chicken adds great taste.
Another common chicken-based ingredient is natural chicken flavor, also called chicken digest. Natural chicken flavor adds palatability and nutrients. It is high-quality protein and fat material that has been reduced to amino and fatty acids to improve taste through an enzymatic process.
Internal organs are a rich source of protein, fats, and minerals, such as iron, that are essential to cat health and they add a taste that cats enjoy. Including some ground bone provides a good source of minerals, such as calcium. Some pet food manufacturers formulate their products without such ingredients to appeal to cat owners, rather than for the health of the cats themselves. However, the nutritional needs of cats are not the same as those of humans.
Dried (meal) chicken protein sources contained in our chicken-based cat foods, such as IAMS ProActive Health™ Adult Original with Chicken , undergo an extra refining process and contain each of the amino acids that are essential to cats.
If you are considering an all-natural, holistic, or organic kitten food, here are some facts you may not be aware of. Currently the pet food market is experiencing a push toward “all-natural,” “holistic,” and “organic,” the significance of which is still to be determined. The question becomes, is there an actual benefit to an “all-natural,” “holistic,” or “organic” diet?
AAFCO defines “natural” as “…derived solely from plant, animal, or mined sources… not containing any additives or processing aids that are chemically synthetic except in amounts as might occur unavoidably in good manufacturing practices.”
Loosely interpreted, this definition could include a range of “natural” products, including tobacco or any other naturally grown drug or substance.
None of these “all-natural” products are considered healthy additives for your kitten. So it is apparent that regulatory work is needed to define the true beneficial use of all-natural. Also noteworthy is the fact that nowhere within the definition are plant and animal by-products excluded. Not only are they “natural,” but they contribute valuable nutrients as ingredients in human and animal foods.
The term “holistic” kitten food is not distinctly defined by any of the regulatory agencies as a classification for food. This is particularly noteworthy in kitten food, because all diets sold commercially must be “Complete and Balanced” for a designated age or activity level. Or in other words, be a “holistic” dietary approach.
Organic kitten food is labeled “organic” by a government-approved certifier who inspects the farm where the food is grown to make sure the farmer is following all the rules necessary to meet USDA organic standards. Whether organic kitten food provides any additional safety or nutritional value is still being debated by experts. Even the USDA refuses to take a position. It is also important to note that there are no strict requirements for organic kitten food right now.
There is tremendous confusion surrounding the significance of all-natural, holistic, and organic kitten food terms. Widespread use without substantiation has forced several government and “watch-dog” consumer groups to become involved; this will result in more education and clarification as to what these terms really mean to consumers. But, for now usage of these terms requires your consideration.